球探体育

医院动态
通知公告
  • 艾瑞:共享充电前景可期,长期制胜倚重业务拓
  • 发布时间:2020-01-01 07:39来源:作者:安徽省青阳县义龙康复医院
  • 导语:12月24日,共享充电宝品牌怪兽充电宣布完成5亿元C轮融资,领投方为软银亚洲基金,高瓴资本、顺为资本、高盛、中银国际等老股东继续跟投。

    球探体育12YUE24RI,GONGXIANGCHONGDIANBAOPINPAIGUAISHOUCHONGDIANXUANBUWANCHENG5YIYUANCLUNRONGZI,LINGTOUFANGWEIRUANYINYAZHOUJIJIN,GAOLINGZIBEN、SHUNWEIZIBEN、GAOSHENG、ZHONGYINGUOJIDENGLAOGUDONGJIXUGENTOU。GUAISHOUCHONGDIANFANGMIANBIAOSHI,JIANGYONGYUGONGXIANGCHONGDIANYEWUDETUOZHANHEXINYEWUDETANSUO。GENJU CVSource TOUZHONGSHUJUTONGJI,2019 NIANQIAN 11 GEYUEZHONGGUOZHENGTIRONGZIGUIMOWEI 7532 YIYUAN,JINZHAN 2018 NIANDE 43%。ZAIBINGBUJIJIDETOURONGZIHUANJINGXIA,2019NIANGUAISHOUYUXIACHONGDERONGZISHIJIANZAICIYINFALETOURONGJIEDUIGONGXIANGCHONGDIANBAOXINGYEDEGUANZHU。

    AIRUIZIXUNRENWEI:GONGXIANGCHONGDIANBAOXINGYERENGJIANGWEICHIJIAOKUAIZENGZHANG,SHICHANGKONGJIANLEGUAN,ZHONGDUANQIKETISHIZONGHEJINGZHENGBILEIDEJIANLIHEWANSHAN,ZHANGQIKETISHICHANPINYUYEWUCHUANGXIN。

    1.决胜关键:从需求端看市场的合理性、增长性与经济性

    2017NIANCHUNXIAZHIJIAO,GONGXIANGCHONGDIANBAOCENGPINGJIEGONGXIANGJINGJIDEFENGKOUXIYINDALIANGZIBENRUJU,RANERNIANDISHICHANGJIYULENG,XIPAIQILAIXI,2018NIANXIABANNIANCHUXIANZHUANJI,JIJIAJUTOULUXUXUANBUSHIXIANYINGLI,2019NIANXIABANNIAN,SHICHANGJITIZHANGJIAJINRUSHOUGEQI,2YUAN/XIAOSHIDESHIDAIDAOLAI,TONGSHI,MEITUANXUANBUZHONGQIGONGXIANGCHONGDIANBAOYEWU。SANNIANSHIJIAN,GONGXIANGCHONGDIANBAOCONGBEISHOUZHIYIDEWEIXUQIUXIAOYEWU,DAONIFENGFANPANSHIXIANYINGLI,BEIHOUYOUZHEZHIDESHENJIUDESHANGYELUOJI。

    1)高转化率与庞大的用户基数保障了市场存在的合理性

    球探体育RUGUOCONGXUQIUDUANKANSHICHANGKONGJIAN,YINGJICHONGDIANSHIGANGXU,SHENZHIDUOSHUQINGKUANGXIASHIJIXU。GONGXIANGCHONGDIANBAOXIAOCHENGXUDEZHUANHUALVJIGAO,80%-90%DAKAIXIAOCHENGXUDEYONGHUZUIZHONGDOUHUIXIADAN,SHUOMINGYINGJICHONGDIANSHUYUMUDEXINGJIQIANG、BIEWUXUANZEDEXUQIU。

    球探体育CIWAI,PANGDADEYONGHUGUIMOBAOZHENGLESHICHANGLIANGJIYIJICHENGZHANGKONGJIAN。YEJIEPUBIANDEZHIYISHIXUQIUDEOUFAXING:LIRUSHIFOUYOUERCICHONGDIANXUQIU,SHIFOUQIAHAOMEIYOUCHONGDIANTIAOJIAN,SHIFOUYOUQIAHAOZAIGONGXIANGCHONGDIANBAODEFUGAIFANWEINEI……ZHONGZHONGDANYOUSHIGONGXIANGCHONGDIANYEWUHENRONGYIBEIDASHANG”DIPINLENGMEN“DEBIAOQIAN。

    球探体育SHISHISHANG,SUIRANGONGXIANGCHONGDIANBAODUICHUFATIAOJIANDEYAOQIUHENGAO,DANSHIYOUYUPANGDADEYONGHUGUIMO(GONGXINBUSHUJUXIANSHI,JIEZHI2019NIAN10YUEDI,YIDONGDIANHUAYONGHUZONGSHUDA15.99YIHU)HEZHINENGSHOUJIPUJILVDESHANGSHENG,BINGQIESUIZHEPUSHEFUGAIFANWEIDEZHUBUKUODAYIJISHICHANGBUDUANXIANGDIXIANCHENGSHIXIACHEN,ZAIDIDEPINCIYEKEYITONGGUOCHENGYIPANGDADEYONGHUXISHUCHANSHENGKEGUANDESHICHANGKONGJIAN。SANNIANSHIJIAN,“SANDIANYISHOU”DEYONGHUGUIMOJUNYISHIPOYIJIBIE,GEZIFUGAIDECHENGSHILIANGJIBAIYUZUO,ZAISANSIXIANJIYIXIADECHENGSHIHAIYOUZHEGUANGKUODEFAZHANKONGJIAN。

     2)“电量焦虑”是市场规模增长的第一驱动力

    球探体育“DIANLIANGJIAOLV”ZHIYOUYUDIANCHIJISHUFAZHANZHIHOUHEDAZHONGDUISHOUJIDIANLIANGXUQIUZENGJIAERCHANSHENGDEGONGXUQUEKOU,RUGUOQIANLIANGDIANJIESHILEGONGXIANGCHONGDIANBAOWEIHESHUNLISHANGAN,NEIME“DIANLIANGJIAOLV”JIUSHIBAOZHANGHOUQIFAZHANDEZHONGYAOQUDONGYINSU。

    球探体育QIYI,SHOUJIDIANCHIJISHUWEIJIANTUPOXINGJINZHAN,XINGYEDETIANHUABANHAIWEIXIANXIAN。SHOUXIAN,XIANYOULIDIANCHIDEXUHANGNENGLIWEIJIANZHIDEFEIYUE,2019NIANDEQIJIANJIXINGTONGCHANGRONGLIANGWEI3500HAOANZHI4500HAOAN,ERZAOQIDEDIANCHIRONGLIANGJINWEI3000HAOANZUOYOU。SHOUJIXUHANGFAZHANDEZUIDAZUAISHIDIANCHIRONGLIANGYUTIJIHEANQUANXINGBUKEJIANDE,QIEDIANCHIXITONGSHIYIGEFUZADEDUOBIANLIANGXITONG,SHANGYONGHUAGUOCHENGYEBIJIAOMANZHANG。QICI,QITAJISHUDUIGONGXIANGCHONGDIANBAODUANQINEIBUJUYOUWEIXIEXING。MUQIANREMENDEJISHUYOUSHIMOXI、KUAICHONGJISHUYUWUXIANCHONGDIAN,JINQINEIYIJIWEIXIEZUIDADECHANPINSHIXIAOMIDE100WYUOPPODE120WKUAICHONGJISHU,KEYIZAISHIJIFENZHONGNEIJIANGSHOUJICHONGMANDIAN,DANQIBENZHISHANGBINGMEIYOUTIGAOXUHANGNENGLI,SHANGWEIMANZUDAOYINWEIWANGJICHONGDIANHUOBUYUANYIXIEDAICHONGDIANSHEBEIERCHANSHENGDEJISHIXINGCHONGDIANXUQIU。

    QIER,YONGHUDUISHOUJIYURIJUZENGDEYILAIYIJI5GDEYINGYONGJIANGJINYIBUDAOZHISHOUJIHAODIANLIANGSHANGSHENG,XUQIURENGJIANGKUAISUZENGZHANG。AIRUIUserTrackerPINGTAIJIANCESHUJUXIANSHI,2017NIAN3YUEYIDONGWANGMINDERENJUNDANRISHANGWANGSHIZHANGWEI2.6XIAOSHI/TIAN,ZHEIYISHUZIZAI2019NIAN3YUEZENGZHANGZHI3.5XIAOSHI/TIAN。ER5GDEYINGYONGYEJIANGDAFUJIFAYONGDIANXUQIU,GONGKAIDEXUHANGCESHIXIANSHI,ZAIYOUXIDENGZHONGDUSHIYONGCHANGJINGXIA,5GJIXINGRUHUAWEIMate 20 X(5G)YIXIAOSHIBIANXIAOHAOLECHAOGUO20%DEDIANLIANG;TONGSHI,5GSHOUJICUNZAIYUEDAOHOUQIDIANLIANGXIAJIANGYUEKUAIDEQUEDIAN,HUAWEIMate 20 X(5G)ZUIHOU8%DEDIANLIANGDAYUEZHINENGZHICHENG20FENZHONG。GENJUGONGYEHEXINXIHUABUGONGBUDESHUJU,ZHONGGUOMUQIAN5GTAOCANQIANYUEYONGHUYIDA87WAN,FAZHANSHITOULIANGHAO。KEYIYUJI,SUIZHEYONGHUDUIZHINENGSHOUJIDEYILAIHE5GSHICHANGDEDAKAI,GONGXIANGCHONGDIANBAOXINGYEDEANQUANQIHAIKEWEICHIJIAOZHANGYIDUANSHIJIAN。

    3)用户习惯养成,行业经济性得以验证

    球探体育GONGXIANGCHONGDIANBAOZHANGJIADEBEIHOU,FANYINGCHUXINGYENAIRENXUNWEIDEYIMIAN。GENJUAIRUIJIJIANGFABUDE《2020NIANZHONGGUOGONGXIANGCHONGDIANBAOSHICHANGYANJIUBAOGAO》ZHONGFENXI,SUIRANZHANGJIAHOUDEZUJIESHIZHANGLVEYOUXIAJIANG,DANSHIZHENGTIKEDANJIARENGSHISHANGSHENGQUSHI,CONGNIANCHUDE2-3YUANZENGZHANGZHIRUJINDE5YUANZUOYOU,ZHEIYECEMIANFANYINGLEYONGHUXIGUANDEYANGCHENGYIJIXIAYOUDEYIJIAKONGJIAN,XINGYEDESHANGYEMOSHIYUZIWOZAOXUENENGLIDEDAOLESHICHANGYANZHENG。TONGSHI,ZHIFUBAOZHIMAXINYONG、WEIXINZHIFUFENDALITUIJINLEMIANYAZULINDESHIXIAN,YIFANGMIANZAI2019NIANBANGZHUYUNYINGSHANGSHIXIANYONGHULIULIANGJILEIJICHANGJINGSHENTOULVDETIGAO,LINGYIFANGMIANTUOLILEYAJINSHOURUGENGJIAZHENGMINGLEZIWOZAOXUENENGLI。

    2.暗流涌动:从竞争现状看行业的未来发展的关键

    球探体育CHENGRAN,RUJINDEGONGXIANGCHONGDIANBAOYEBUZAISHISHAOQIANGONGCHENGCHINEIYANGDEMENGYACHANYE,“SANDIANYISHOU“DEGEJUYIJINGXINGCHENG,SUIZHEJINGZHENGGUANGDU、JINGZHENGQIANGDUHEJINGZHENGXIDUDETIGAO,YIJIMEITUANDENGJUTOUDEZHONGXINRUJU,XINGYEMUQIANYEYINGLAILEYIXILIEDETIAOZHAN。

    1)上游话语权加重,盈利空间迎来挑战

    球探体育ZAOQISHANGHUTIGONGDIANWEIDEZHUYAOMUDESHIWANSHANZISHENFUWU,GONGLIXINGBUQIANG,DANSUIZHEJINGZHENGJIAJUHESHANGJIADEJUEXING,JINCHANGFEIYUFENCHENGFEIYUFAGAOANG,YUNYINGSHANGDUISHANGJIADEYUESHULIHEHUAYUQUANBIANRUO。MUQIANDUIYUYOUZHIDIANWEI,QIANYUEDEHETONGZHOUQIDUOWEI1NIAN,YIBANYIRUCHANGFEI+FENCHENGDEFANGSHIJINXINGHEZUO,XINGYEDEPINGJUNFENCHENGSHI50%ZUOYOU,ZAI19NIANYOUSHANGZHANGDEQUSHI,YIXIEREMENDIANWEIDEFENCHENGGAODA70%SHENZHI100%,CIWAIJINCHANGFEIYECONGSHUWANYUANQIDI,ZHANGCIYIWANGWEILAIYINGLIKONGJIANYEXUHUISHOUDAOJIYA,YINCICHONGDIANBAOQIAORANZHANGJIAYECHENGWEIZHUANYICHENGBENWEICHIYINGLIDEBIYAOSHOUDUAN。

    2)竞争加剧,中短期是综合实力的比拼

    XINGYEDEJISHUBILEIBUGAO,SHANGYEMOSHIKEFUZHI,DANXIANGTUOYINGERCHUQUESHISHUBUYI。JINGZHENGYONGYUANSHIZONGHESHILIDEBIPIN,GONGXIANGCHONGDIANBAODEHEXINJINGZHENGLIGUIJIEWEISIGEFANGMIAN:ZIBEN、CHANPIN、YUNYINGYIJIGUIMO。ZIBENSHIYIQIEDEJICHU,QIJUEDINGLEXIANJINLIUDEKECHIXUXING,GUIMOHUAKUOZHANGDESUDU,YIJINENGFOUDUGUODONGLUANQI,CHANPINHEYUNYINGSHIZUOBANGYOUBEIDEJIAOSE,GUANJIANSHIZUOJINGZUOXI,DADAOHEZUOSHANGDEXUANZE,XIAODAOJIJUDEBAIFANGWEIZHI,WUSHUDEXIJIEZHIDETUIQIAO,SUIZHESHIJIANTUIYIYUZHANXIANLAZHANGQIZUOYONGYEHUIYUFAMINGXIAN,SANZHEZUIZHONGJUEDINGLEQIYEGUIMO,ERGUIMOZUOWEIZHONGYAODEJIEGUOXINGZHIBIAOHUIFANBUQIANSANZHE,JIXIYINGENGDUODEZIBEN,LIUCUNGENGDUODESHANGHU,TOURUGENGDUODEYANFA。

    3)行业长期发展依靠渠道资源和业务拓展

    SUIRANMUQIANDIANCHIJISHUDUIXINGYEBINGWEICHANSHENGTAIDAWEIXIE,DANSHIXINGYEJUTOUYIBUMANZUDANYIDEZULINYEWU,MUQIANZHUYAODESHOURUBANKUAIFENWEIZULINSHOURU、GUANGGAOSHOURU、SHEBEIJIZHOUBIANCHANPINDEXIAOSHOUSHOURUDENG,ZULINSHOURURENGZHANXIANGDANGGAODEBILI,CHUANGXINYEWUSHANGWEIGUIMOHUA。AIRUIZIXUNRENWEI,QUDAOZIYUANSHIXINGYEDEHEXINJIAZHI,ZUOWEIXIANSHANGXIANXIALIULIANGDERUKOU,RIHOUKEBEIYONGYUXINYEWUDEPUSHETUIGUANG,YINCITUOZHANCHANPIN,XUNZHAOXINDEYEWUXIANCHENGWEIXINGYEZHANGQIFAZHANDEGUANJIANDIAN。

    结语

    AIRUIZIXUNRENWEI,MUQIANGONGXIANGCHONGDIANBAOSHICHANGYIJINGCONGZAOQIDEJIJINSHAOQIANPUQUANPUMANGUODUDAOYOUHUADIANWEI、ZHONGSHIXIANJINLIUDELIXINGJINGZHENGJIEDUAN,XINGYECHUYULIANGXINGFAZHANQI,ZHONGDUANQINEIJINGDUIJIANCHAJUHUIGENGJIAMINGXIAN,DANZHENGTIGEJUBUHUIMASHANGGAIBIAN,TIGAOZIBEN、CHANPIN、YUNYINGYIJIGUIMODENGGEFANGMIANSHILISHIGUANJIAN;ZHANGQILAIKAN,XINGYEFENGXIANLAIZIDANYIDEYEWUXIAN,RUHELIYONGXIANYOUQUDAODUOYANGBIANXIANSHIXINGYEZHIDEYANJIUDEWENTI。

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