球探体育

医院动态
成功案例
  • 柠檬微趣IPO:一款游戏撑起业绩 推广费高企用户增长乏力
  • 发布时间:2017-08-20 08:17来源:未知作者:安徽省青阳县义龙康复
  •   ZHONGGUOWANGCAIJING8YUE20RIXUN(JIZHE LIUXIAOFEI)QUNIAN9YUEFENGUAPAIXINSANBANDEBEIJINGNINGMENGWEIQUKEJIGUFENYOUXIANGONGSI(YIXIAJIANCHENG“NINGMENGWEIQU”),ZHIGUANZAIBUDAOYINIANDESHIJIANLIWANCHENGLE2CIZENGFA,MUJILE6400WANYUANZIJIN,DANZHEIBINGWEIRANGQI“WEIKOU”DEDAOZHIZU。

    球探体育  JINQI,NINGMENGWEIQUZAIZHENGJIANHUIWANGZHANZHENGSHIBIAOLUZHAOGUJIESHISHU,GONGSINIZAISHENJIAOSUOCHUANGYEBANGONGRANFAXINGBUCHAOGUO1700WANGU,FANGANZHAOMUZIJIN11.5YIYUAN,YONGYUYIDONGYOUXIJINJIKAIFAYUYUNYINGDENGLIUDAXIANGMU。

      2016年净利润激增38倍 毛利率超95%

    球探体育  GONGKAIZILIAOXIANSHI,NINGMENGWEIQUSHIXIAOCHULEIYOUXI《BINGUOXIAOXIAOXIAO》DEKAIFASHANG,QIQIANSHENSHICHENGLIYU2008NIAN8YUEDEBEIJINGYINGMINGGUKEJIYOUXIANGONGSI;2015NIAN10YUE,GONGSIWANCHENGGUGAI,QIWEI、NINGMENGJUN、LIUGANG、YINGNUOTOUZI、WENMINGDENG12MINGGUDONGCHENGWEIGUFENGONGSIFADONGREN。

      YUDUOSHUYOUXILEIGONGSIXIANGSI,NINGMENGWEIQUTONGYANGTOUDINGZHE“CHAOGAOMAOLILV”DEGUANGHUAN。JUZHAOGUSHUPILU,2014-2017NIANYIJIDU,NINGMENGWEIQUDEMAOLILVDADAOLE95.15%、94.04%、97.71%HE97.57%;ZHIDEZHUYIDESHI,XINSANBANYOUXIGONGSITIANSHENYULE2014-2016NIANDEMAOLILVWEI98.49%、93.06%HE92.50%;DIANHUNWANGLUO2015HE2016NIAN DEMAOLILVZEWEI94.63%HE85.18%。

      MAOLILVJUGAOBUXIADENINGMENGWEIQU,YEJIBIAOSHITONGYANGQIANGJING。SHUJUXIANSHI,2017NIANYIJIDU,NINGMENGWEIQUSHIXIANYINGYESHOURU9062.02WANYUAN,TONGQIJINGLIRUN1274.7WANYUAN;2014-2016NIANYINGYESHOURU1119.37WANYUAN、4889.3WANYUANHE19366.79WANYUAN,TONGQIJINGLIRUNWEI235.31WANYUAN、156.64WANYUAN、6091.48WANYUAN。YICIPANSUAN,2016NIANNINGMENGWEIQUDEYINGSHOUTONGBIZENGZHANGLE2.96BEI,JINGLIRUNTONGBIZENGZHANG37.88BEI。

      一款游戏撑起一家公司 注册用户增长乏力

      ZHIDEYITIDESHI,NINGMENGWEIQURUCIJINGLIDEYEJI,SHIZAISHIYOU《BINGUOXIAOXIAOXIAO》ZHEIYIKUANYOUXICHANPINZHICHENGDE。JUPILU,2017NIANYIJIDU,《BINGUOXIAOXIAOXIAO》ZHANDANGQIYINGYESHOURUDEBIZHONGWEI100%,ER2015NIANHE2016NIANDEZHANBIFENBIEWEI94.65%HE99.67%。YOUTOUZIGUWENZAIJIESHOUZHONGGUOWANGCAIJINGJIZHECAIFANGSHIBIAOSHI:“NINGMENGWEIQUCHANPINGOUZAODANYI,ZHEIYIWEIZHEDIYUSHICHANGFENGXIANNENGLIBUQIANG。RUGUOWANJIAZHANXINGXIAJIANGHEWANJIALIUSHI,HUOZHEGONGSIWEINENGCHENGGONGKAIFABINGTUIGUANGXINDEYOUXICHANPIN,NEIMEQILIANXUYINGLINENGLIHENQINGYISHOUDAOYINGXIANG。”

      ZHONGGUOWANGCAIJINGJIZHEHAIZHUYIDAO,NINGMENGWEIQUZHEIKUAN《BINGUOXIAOXIAOXIAO》DEJINGZHENGLIBINGBUQIANG,QISHICHANGFENEBUJINMIANLINZHETONGLEIYOUXIDEWEIJIAO,QIZISHENDEYONGZHUCEYONGHUYEXIANXIANCHUZENGZHANGFALIDETEZHENG。

    球探体育  JUDONGDE,2015NIAN、2016NIANJI2017NIANYIJIDU,《BINGUOXIAOXIAOXIAO》LEIJIZHUCEYONGHUSHUJIAOSHANGQIMOZENGZHANGLVFENLIWEI1431.81%、210.16%、22.11%。ERDUIYUZHENGGEXIAOCHULEIYOUXIXINGYEERYAN,SHICHANGFENEJIAODADECHU《BINGUOXIAOXIAOXIAO》WAI,HAIYOU《KAIXINXIAOXIAOLEI》HE《MEITIANAIXIAOCHU》,KAIFASHANGFENBIEWEILEYUANSUHETENGXUNQIXIATIANMEIGONGZUOSHIQUNDET1GONGZUOSHI。

      SHANGSHUTOUZICANMOUSHUOMINGCHENG:“CILEIXIAOCHUYOUXIYONGYOUTONGZHIHUAYANZHONGQIEJIYIYONGXIANDAOBANHENGXINGDENGTEDIAN,ZHEIJIUDAOZHILEYONGHUZHANXINGJIAORUO,KETIHUANXINGJIAOQIANG。”

      营销推广费“砸出”用户群 两年总计投入近亿元

    球探体育  JIEZHI2017NIAN3YUE31RI,《BINGUOXIAOXIAOXIAO》DELEIJIZHUCEYONGHUSHUCHAOGUO1.46YI,FUFEIWANJIASHULEIJIDAODA669.46WAN,WANJIALEIJICHONGZHICHAOGUO6.23YIYUAN。NEIME《BINGUOXIAOXIAOXIAO》RUSIHONGDADEYONGHUJISHUSHIRUHESHULIQILAIDENI?SHANGSHUTOUZIGUWENGAOZHIZHONGGUOWANGCAIJINGJIZHE:“JIANZHISHIGUANGGAOZAQILAIDE。”

    球探体育  NINGMENGWEIQUZAIZHAOGUSHUZHONGTIDAO,WEILEHUOQUGENGDUODEYONGHU,GONGSIZI2015NIANYILAITOURULEJIAODUODEYINGXIAOTUIGUANGFEIYONG,ZHEIDAOZHITONGQIDEXIAOSHOUFEIYONGDAFUZOUGAO。SHUJUXIANSHI,2015-2017NIANYIJIDUDEXIAOSHOUFEIYONGFENBIEWEI2574.53WANYUAN、8208.36WANYUANHE4043.59WANYUAN,QIZHONGSHICHANGJITUIGUANGFEIYONGFENBIEWEI2485.83WANYUAN、7265.1WANYUANHE3463.53WANYUAN,ZHANTONGQIXIAOSHOUFEIYONGDEBILIFENBIEWEI86.18%、88.5%HE85.66%。CONGXIAOSHOUFEIYONGLVLAIKAN,2014-2016NIANNINGMENGWEIQUFENBIEWEI12.47%、52.86%HE42.38%,ERTONGQIKEBISHANGSHIGONGSIJUNYUNZHIFENBIEWEI16.92%、41.95%HE11.99%。

    球探体育  ZHIYUTUIGUANGDEXINGSHI,NINGMENGWEIQUBIAOSHIZHUYAOBAOHANTENGXUNGUANGDIANTONG、WEIBOFENSITONGDENGWANGLUOXINXIPINGTAIDEXINXITUIGUANGTOUFANG;HUNANWEISHI、DONGFANGWEISHIDENGDUOGEREDIANZONGYIJIEMUZHONGJINXINGLEGUANGGAOZHIRU;XIANHOUPINRENLEZHAOLIYINGDENGDUOMINGYANYIMINGXINGWEI《BINGUOXIAOXIAOXIAO》GUANGGAODAIYAN,LINGWAI,WANGLUOJUCHUANGYIZHONGCHA、XIANXIAGUANGGAOPAITUIGUANGDENGFANGSHIYEBEININGMENGWEIQUGUANGFANYUNYONG。

      研发投入占营收比例走低 打算开发6款游戏产品

      WEIJINBUKANGWEIXIANCAINENG,FENGSHENGCHANZHONGLEILEI,NINGMENGWEIQUYU2017NIAN5YUESHANGXIANLE《GUAISHOUXIAOXIAOXIAO》,JULEJIE,ZHEIYESHIYIKUANXIAOCHULEIYOUXI。JIEZHIZHAOGUCHANMINGSHUQIANDINGRI,GAIYOUXIZHUCEYONGHUSHUJIN150WAN,ZUIGAORIHUOPOYONGHUSHUCHAOGUO40WAN。

      LINGWAI,NINGMENGWEIQUHAIJIHUAKAIFA6KUANZHUDAYOUXICHANPIN,QIZHONG2KUANXINXINGXIAOCHUYOUXI;2KUANXIUXIANJINGJIYOUXI;2KUANMOFANGJINGYINGYOUXI,JIHUATOURUMUJIZIJINZIJINGONGJIWEI6.26YIYUAN,QIZHONGYANFAFEIYONGWEI1.14YIYUAN,QIZHONGYANFARENYUANGONGZIYUE3366.7WANYUAN,PEIXUNFEI81WANYUAN,WANGLUOZICHANQIAGOUFEIYUE7906WANYUAN。ZHAOGUSHUXIANSHI,NINGMENGWEIQUCHOUHUAZAIMUJIZIJINDAOWEIHOU,GENJUXIANGMUSHIXINGJINZHAN,LUXUZENGJIAXIANGGUANZHIYUANTOURU。JULEJIE,JIEZHI2017NIAN3YUE31RI,NINGMENGWEIQUGONGYOUYUANGONG97REN,ERSHANGJIHUAXINKAIFADE6KUANYOUXICHANPIN,JIHUARENYUANPEIZHIWEI240REN,QIZHONG150RENWEIXINZENGYUANGONG。XINZENGYANFARENYUAN135REN。

    球探体育  ZHIDEYITIDESHI,NINGMENGWEIQUDEYANFATOURUZAIYINGSHOUZHONGSUOZHANDEBILIFUXIANZHUNIANXIAJIANGDETAISHI。ZHAOGUSHUXIANSHI,2014-2017NIANYIJIDU,NINGMENGWEIQUDEYANFATOURUJINEFENBIEWEI316.82WANYUAN、703.24WANYUAN、1422.4WANYUANHE587.11WANYUAN,ZHANDANGQIYINGYESHOURUDEBILIFENBIEWEI28.3%、14.38%、7.34%HE6.48%。

      金山平安和蓝港在线转让股权

    球探体育  ZHONGGUOWANGCAIJINGJIZHECONGNINGMENGWEIQUZHAOGUSHUZHONGFAXIAN,GONGSIZI2016NIAN12YUEYILAILVCIXIEYIZHUANRANGGUFEN。QIZHONGJINSHANANQUANJIANGSUOCHIYOUDE192WANGUYI4992WANYUANDEJIAQIANZHUANRANGJILEHONGSHANSHENGDE;LANGANGZAIXIANJIANG120WANGUYI3120WANYUANDEJIAZHIZHUANRANGJILELANTUTIANXING、NANSHANLANYUEHETIANRANRENKONGYI。JULEJIE,LANGANGZAIXIAN(08267.HK)SHIYOUXIXINGYELAOSHOU,2014NIAN12YUE30RICHENGGONGDENGLUGANGJIAOSUO,QIYOUXIZUOPINBAOKUO《FUXIAOZHIGUANG》《WANGZHEZHIJIAN》《SHUSHANJI》DENG。

      YIJUJINGYAN,JIARUNINGMENGWEIQUAGUSHANGSHISHENGLI,QIGUZHIHUIHUOXULVDEDAOJINSHENG。DANSHIZAININGMENGWEIQUIPOQIANXIJINSHANBAOXIANHELANGANGZAIXIANBAOCHIZHUANRANGGUQUANDEYUANYIN,BUSHAOTOUZIZHEBIAOXIAN“TAIBUDONGDE”,ERZHONGGUOWANGCAIJINGJIZHESHITUJIEQIANINGMENGWEIQUDONGMIBANGONGSHI,DANJIEZHIFAGAODIANHUAYIZHIWURENJIETING。


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